The Decision Expedition:
Seat 1A
Download our free playbook designed for businesses who are looking for that extra 1%
Meet the Founder
Founder
Simon Hawk is a specialist in driving commercial expansion for growth stage businesses. Following 15 years’ experience leading major campaigns for the likes of Etihad Airways, Hugo Boss and Marriott Hotels and frustrated by a lack of science and framework in sales and marketing he created “The Decision Expedition” to make business growth all about the most important part of any customer – the brain. If human decisions follow predictable patterns, then sales and marketing should be designed – not improvised.
The Decision Expedition adds science to your business growth strategies
About The Company
The Decision Expedition helps growth stage businesses uncover the final 1% of performance by aligning sales and marketing with how the brain actively decides.
Learn to Influence your customer’s decision making by incorporating learnings from neuroscience, sociology, psychology, and economics into your business and apply lessons in choice architecture, pricing psychology, non-conscious goal making, being memorable and more.
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"The Decision Expedition grew our business ten fold"
About The Book
Read "The Decision Expedition"
Testimonials
The Decision Expedition:
Seat 1A
Download our free playbook designed for businesses who are looking for that extra 1%
Get In Touch
I’d love to work with you.
Please drop your details below and I’ll be in touch. Or give me a call: +61 439 173 373